Online Gambling Affiliate Programs

Online gambling affiliate programs are quite common in the internet gaming sector and many people make a living promoting online casino sites. It’s a competitive industry, but it is also one of the most lucrative online marketing industries out there. Some of the top gambling affiliates bring in upwards of six or seven figures per month promoting the best gambling sites.

Best Gambling Affiliate Sites

How Gambling Affiliate Programs Work

Let’s say you run a gambling website that talks about online roulette sites. You start getting decent traffic and decide that it’s time to monetize all that traffic. The best way to make money with such a website is to sign up for an affiliate program at a couple of online casinos. The casino sites give you links and banners to put on your own website.

After you place those special links on your website, any person who clicks on your website and signs up for an account at that gambling site is tracked to you. From that point on, you receive anywhere from 20% to 40% of that person’s gambling losses. So if a player signs up, deposits $100 and loses it all, then you would receive anywhere from $20 to $40 in commission.

Online gambling affiliate referral programs are a pretty good deal for both the individual webmaster and the gambling sites themselves. The gambling site ends up only having to pay you money when you produce results. It’s a risk-free investment on their part. You don’t have to pay anything to join the program but yet you have the potential of making a lot of money.

When the players you send to a gambling site win money, the same percentage of those winnings counts against your monthly income total at that gambling site. If you have 20 active players in a month (with some winning and some losing), and overall the players end up winning $100 as a group, your affiliate account would go $20 to $40 negative.

Going negative isn’t a big deal as a gambling affiliate, though. Nobody is going to call you and tell you that you owe money to the gambling site. Some online gambling affiliate programs restart your balance to $0 at the beginning of each month. Other gambling affiliate programs just let you work your way out of the hole. Online gambling is a very lucrative industry, so you won’t have to worry about going negative very often.

Some gambling affiliate programs also offer a different payment system called the CPA system. Instead of receiving a percentage of each player’s losses, you are paid a flat fee for each real money player that you send to the casino. Online gambling CPA plans often offer anywhere from $150 to $400 per player referred to the casino.

Casino Affiliate Programs

Most online casinos rely heavily on affiliates to refer players to them. As we explained above, casino affiliate programs give their affiliates a percentage of all losses accrued by players sent to the casino website who deposit and start playing real money online casino games. There are hundreds of online casinos out there, so you will never suffer from a lack of options.

We recommend that you stick with large online gambling sites for a couple of reasons. First of all, you should want to be an honest webmaster who sends his readers to quality online casino websites. Not only is this the right thing to do, but it helps the industry as a whole and it generates trust among your readers. Additionally, you are more likely to be paid with no delays by large, well-known casino gambling sites.

Sportsbook and Sports Betting Affiliate Programs

Online sports betting affiliate programs also use the same compensation model as explained above. Once you start sending players to the bookmakers of your choice, you get to keep a percentage of all your customers’ losses. If you send enough players to any sports betting site, you will be bumped up to increasingly higher percentages.

Poker Affiliate Programs

Over the past few years, the online poker affiliate industry has been one of the highest paying niches on the internet. We personally know of people who bring in six and seven figures a month through poker affiliate programs. The online poker boom, increased television coverage and an overall growth in the game of poker have made online poker a powerful gaming niche.

Poker affiliate programs do not pay you based on players’ losses because that’s not how online poker sites make money. As an affiliate, you are paid a percentage of each player’s rake. An alternative payment model (CPA payments) gives you a flat fee for each real money poker player you send to the poker site.

Bingo Affiliate Programs

Bingo affiliate programs work in pretty much the same manner as online casino affiliate programs. Every bingo player that you send to online bingo sites is tracked under your affiliate account. You then receive a small percentage of each player’s losses to the bingo site.

Other Gaming Affiliate Programs

There are many other smaller gaming niches that can be promoted via online affiliate programs. For example, people can promote certain types of lottery games, scratch card games and even skill games such as rummy and backgammon. These other niches aren’t as big as traditional online gambling, but they can be lucrative if approached in the right manner.